INDIANAPOLIS – After conducting the most comprehensive customer and market research in the history of Clarian Health – which included talking with nearly 1,400 patients and their families, affiliated physicians and staff members – Clarian has announced a bold re-branding effort that will clearly define how the academic health system will deliver on a new promise to patients and communities.
The most immediately obvious part of this effort is a new name that will take effect when Clarian Health becomes Indiana University Health.
After making this announcement, Dan Evans, CEO of Clarian Health and a lay member of the Indiana Conference, said, “Indiana University Health clearly defines our focus – improving and protecting the health of our patients and Indiana communities – while visibly identifying our close partnership with IU School of Medicine.”
Indiana Bishop Mike Coyner, a member of Clarian’s board of directors, said, “Our United Methodist-related Methodist Hospital in Indianapolis will retain its name. We are proud partners with the newly-named IU Health.”
Indiana Conference members James Lingemann, Kent Millard, Patricia Miller, Gene Robbins and Ronald VerLee represent the Conference on the Methodist Health Group, which includes Clarian Health. Several members of the Clarian board are United Methodists, who see their service rooted in the mission of the church.
Patients’ responses to Clarian’s research showed that, when choosing a health care provider, they want assurance they:
- Will be treated with respect
- Will receive the latest, most innovative treatments
- Have access to some of the region’s – and the nation’s – top doctors and specialists
- Can receive the best possible care, wherever they live in Indiana
The research also showed that patients value Clarian’s close relationship with Indiana University School of Medicine, access to some of the region’s best specialists, and the latest and most innovative research and treatments.
“We want our patients to feel assured that when they choose us for their health care, they are making the right decision; and that when they come to Indiana University Health – anywhere in Indiana – they are assured of access to leading-edge treatment and research, and world-class clinical specialists,” Evans said. The name change is one tangible way of communicating this assurance.
For patients who are unaware of how closely intertwined the two institutions are in providing that high-quality, safe patient care, the name change will typify the connectedness.
“The renaming of Clarian as Indiana University Health recognizes that the clinical care provided through this system has a reach that extends across the state of Indiana and beyond,” says D. Craig Brater, MD, dean, Indiana University School of Medicine.
“Moreover, that care serves as a platform for educating the next generation of health professionals and as a venue for internationally recognized research that then translates to the most modern patient care,” he said.
Promise to patients
“Through exhaustive market research, it was clear that as an organization, we need a name that delivers the equity and strength immediately associated with a leading statewide health care provider, one that offers assurance to those that we serve,” explains Ron Stiver, senior vice president of Engagement and External Affairs for Clarian. “It is critical, though, that we back up our promise of assurance by consistently delivering a preeminent experience for our patients and referring physicians.”
While the organization’s name is important, it is just one part of its identity and comprehensive promise for delivering health care throughout the state – a promise that begins and ends with the patients Clarian serves.
“The Clarian Health Board of Directors unanimously and enthusiastically approved this change, which will more clearly convey our mission of excellence in care, education, research and service and our unique brand of academic-based health care,” said Bill Hunt, chairman of Clarian’s board of directors.
Clarian plans to provide staff with in-depth information about the new identity and brand promise later this year, before releasing the information to the public. The organization’s name will officially change in early 2011.
For United Methodists, Clarian’s pastoral service links to the Indiana Conference providing psychological assessments for clergy candidates, various services in support of clergy wellness and congregational health ministries, and clinical pastoral education to students, clergy and laity. Through its hospitals, Clarian Health provides for discounting the costs of inpatient services to persons covered by the conference insurance plan.
The Indiana Conference also is related to The Methodist Hospital, Southlake Campus in Merrillville; The Methodist Hospital, Northlake Campus in Gary; and Parkview Hospital in Fort Wayne.
For more information about the relationship between the Indiana Conference and Clarian Health, visit www.clarian.org/umcconference.